Please state the IGNs and Discord Usernames of the employees of your business (including the owner). You need at least 3 employees already in your business:
Kitomine (owner)
ThatOnePeKae (employee)
_FqllenKarma (employee)
Shauwaun (employee)

Please explain what your business is? (What does your business sell, provide, and/or offer?):
Pravda Beauty is a cozy outlet shop that specializes in selling cute accessories and cosmetics for characters to accessorize themselves with. Using a custom texture pack, the shop offers a variety of in-game items, such as hairpins, glasses, delicate earrings, perfume bottles, and other aesthetic adornments. Pravda Beauty provides a way for players to express their characters' personalities and styles through unique visual elements.

Please state your reasons for wanting to start this business on Echoes?:
Pravda Beauty adds a roleplay-enhancing element to Echoes by allowing players to customize their appearance beyond default skins. It gives characters a means of self-expression, supports immersive storytelling, and provides a social hub for interaction. The shop also serves as a gathering place where characters can shop, chat, and enjoy a cozy atmosphere, enriching the roleplay experience.

Please elaborate on the background of the business ICLY and how it formed? (What’s the lore behind it?):
Pravda Beauty opened in 1984 as an accessories outlet, founded by a Russian woman with a love for fashion and fun. Stocked with heart-shaped earrings, chunky bracelets, and sparkly hair clips, it became a hotspot for those who wanted to stand out.
Some say the accessories bring luck or hold hidden meanings. With its playful style and bold energy, Pravda Beauty is the go-to place for all things cute and eye-catching.

Give a brief overview of what a typical opening would look like in your business?:
The door of the outlet swings open, with a soft chime echoing through the shop, inviting customers inside. Warm lighting illuminates the neatly arranged displays of accessories, gleaming softly under the cozy aroma. A shop assistant, or perhaps the owner, greets visitors with a welcoming smile, offering to show them the latest collection.

Players can browse through elegantly crafted earrings, rings, and accessories, try on unique items in front of mirrors, and even have custom pieces commissioned for special events. Occasionally, the outlet hosts seasonal collections, exclusive sales, or even small social gatherings where characters can mingle while admiring the latest trends.

How prepared are you to handle ICLY and/or OOCLY disturbances related to your business?:
ICLY: The shopkeeper will maintain a polite but firm demeanor when handling IC disturbances, whether it be unruly customers or illegal mishaps. If illegal, she’d immediately ring the police station on one of the nearby phones so they can handle it.

 OOCLY: As a roleplay business, I am prepared to handle OOC conflicts professionally by setting clear boundaries, communicating respectfully, and involving staff or moderation when necessary. Ensuring that all interactions enhance immersion while keeping the environment enjoyable for everyone is a priority.

What will your business need? (Buildings? Items? Characters? Moderation?):
Buildings: A cozy shop space with warm lighting and display shelves
Items: Custom accessories and cosmetic items.

Item Examples: 

This application has been accepted.